Value chains are the next big thing in IoT

BlogiDigitalisaatioIOT 12.4.2018

Incompatibility of information systems is one of the biggest challenges in creating value chains today.

Value chains are pieces of information from different systems that authenticate a particular chain of events. This makes it possible to monitor phases of processes in multi-stakeholder environments. The API economy has already demonstrated that sharing information is the key to success.

“A common challenge as companies undergo digitalisation is isolation. Users need many different systems which might not communicate and work together,” says Jyrki Hyyrönmäki, Development Manager at Cinia. “We need many different service providers. The cure is getting information flow linked between systems and businesses.”

Cinia provides intelligent network, cloud and software services. Their mission is to improve the customer experience, automate and modernise processes, eliminate geographical distances and ensure the reliability of critical operations in the most secure fashion.


An example of this silo problem exists in agriculture. Farmers use GPS, the logistics system is world-class, industrial machinery is reserved online, and the virtual marketplace is as efficient as any on the planet. Yet these are separate systems, built ad-hoc to meet specific need without the whole industry in mind.

“Agricultural systems are high-tech, but they are not compatible with each other,” says Hyyrönmäki. “Cinia has fought in the front line to get a solution to the problem. We see Cinia as the enabler for both a technical and business ecosystem. We act like a conduit, where everyone can send their data quickly, efficiently and safely.”

Cinia has a strong experience of integrating IoT systems. Cinia Service Platform is a facilitator between all the different technical and business systems in IoT and agriculture. “There is a low barrier to use and it is easy to integrate into existing businesses and systems. There is no need to make changes to the existing solutions,” Hyyrönmäki continues. “The customers control their data and Cinia simply enables a secure way of creating value chains and linking data without creating new data storage.”


A farmer can see the exact inputs in seed, fertiliser and fuel into each plot, as well as the output. He can reserve time at a grain dryer and plan for storage and transportation. He can follow how his business is developing and what he must do to reach his goals.

“Currently a farmer can see their sum total, but not the details of their business,” Hyyrönmäki says. “Now they can see why one plot did better than another and make decisions based on firm data. And all of this is from one view instead of signing in to multiple systems.”

“Agriculture is a good example of what we can do also in other industries,” Hyyrönmäki says. “Data sharing and making the systems compatible with each other improves the value chains. The customer is at the centre of our efforts, and they get the benefits of lower costs, greater efficiency and improved profitability.”

Read more about Cinia´s IoT solutions.

- Interview of Jyrki Hyyrönmäki, Development Manager at Cinia

Text David. J Cord